Link Building, Off Page Otimization, SEO, SEM, Internet Marketting

SEO Off Page Technique and Tips: Link Optimization

2009-02-13T03:55:00.000-08:00

Defenition:

"Off Page" SEO refers to the text and "inbound" linking from OTHER web site pages to your web site pages. This is a much more difficult if not impossible factor to completely control.

History:

Off Page Search Engine Optimization has been become probably the most important factor in how your site ranks. The internet and world wide web continues to grow and grow at an enourmous rate. Pages of similar topic obviously arise. There might be 100 million web pages on the topic of baseball or 100 million web sites on the topic of web site design and search engine programming. Because of this enormously large database of similar content, search engines began focusing on off page factors in determining relavancy of search results.

Off Page Factors:

Off Page Factors are factors outside of your normal control of the content of your site. They are often referred to by search engine optimization experts as the "inbound links" your site receives from OTHER websites. It is almost like a popularity contest in that search engines factor in how many other websites have visited your site, thought the information was relevant to their site and "linked to you" .

For example say an ecommerce catalog site sold golf clubs on an online shoppin site Bob's Golf Shop, and a well regarded Golf magazine website "linked" to you as "Bob's Golf Shop".

Well Search engines analyze the site that linked to you, AND the "link text" that was linked to you. Be careful though because one to many links of a repeated phrase and search engines will penalyze you and it can conversely reduce your ranking.

Techniques to Avoid:

There are some Off Page SEO techniques used by search engine optimization companies that should be avoided. Using these techniques may result in your site being penalized and or banned.

Negative Off Page Techniques May Include:

* Avoid using "Free - For - All" link directories , Link Farms, or any other type of directory or service that provides unedited and unverified links. These are frowned upon by search engines.
* Do not spam your link on any blog, guestbook, feedback page, or any way to artificially insert your site URL links in any way that hurts the content and disrupts the service of another website. For example you "Spam" your website URL on a guestbook of someone elses homepage. This type of spamming technique not only will likely get your site penalized and banned by search engines, but also disrupts the websites of others.
* Avoid excessive "cross linking" of your own websites to inflate your inbound links. Cross linking multiple sites you have is many times a natural means to serve the visitor relevant content. However excessively cross linking to duplicate content of your own will likely result in your site being penalized.

In Summary "Off Page" SEO is an important factor and combined with On page SEO determines your rank in search engine placement and rank. To Build Off Page relavancy you need to examine your inbound link structre and build an effective in bound linking management system.

Achieving top ranking is a daunting task, if you are a do-it your self kinda person, thats fine and we wish you luck. Of course we recommend you consult with one of our seo consultants to evaluate your website and provide a professional suite of SEO Services.

SEO - Link Buildking

2009-02-12T03:34:00.000-08:00

Off Page Optimization
Are Strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engine for target Keywords Related to the page content.
Off Page Optimization include linking and placing keywords written link anchor text method off obtaining link can also be considered.

For more details mail me at bltseo@gmail.com or don't forget to post your comment.

Search Engines: Scour Pays You to Improve Search Results

2008-08-07T05:30:00.000-07:00

Scour has since relaunched in early 2008, as a metasearch engine combining the three most used

search engines: Google, Yahoo and Live Search. They plan to reward users with a certain point value for each search conducted through the Scour Tool bar. Once users have accumulated a certain amount of points they can be redeemed for cash.[1]

Involved with the preparation of your content is analyzing the keyword(s) for your given industry. Just putting Keywords in the keywords meta tag will get you no where without those Keywords existing in your content. This is known as Keyword Density, basically the more often you're keywords the more relevant your content is for the searcher in the eyes of a search engine. Keep in mind an ideal density is around 3.5% per word in you phrase. When writing your Search Engine Optimized content don't forget about the end user. If you can't get your keyword densities bang on, then don't worry about it. I prefer to have a lower density but higher quality content for the end user, than having spammy content and a lower conversion rate. The end goal is still to convert your visitors to your products, services, or whatever your goal may be. Users, unlike search engines, are not interested in Keyword Density so beware of keyword spam. And a final note on Content for this introduction is that it is advisable to constantly update your content. The longer your content goes without updates, the staler the content gets, and the lower your search engine positioning will drop. However with enough Link Building this can be negated.

Update meta tags and then post Your Blog

2008-05-07T00:13:00.000-07:00

Having a blog is not important, maintaining and managing your blog, and getting good traffic creates matter. If you use blogger like I do, you should update your Meta tags once in a month. I know sometimes we feel lazy and just let it as it is... I agree that a search engine does not consider Meta keywords tag in ranking calculations and it’s never seen by visitors, but don’t forgot the Meta description tag is visible beneath listings in SERPs.

Your title tags plays a vital role when it comes to Search Engine Results Page (SERPs) so insert some targeted keyword in title tags. It is true that Google does rank dynamic urls as long as you don’t have too many parameters and your parameters don’t look like session variables.

Keyword specific domains and sub domains rank high in search engine algorithm. Search engines look for keywords because of this the keyword in the url suggests that the site contents are related to the keyword. Even visitors like to click the link that contains relevant keywords when they look search results. If suppose you have chosen some other keyword, like I used my name in my blog url so we have other option like BLOG POST URL. Just keep in mind and ensure that keywords should appear in each and every post.

I find some tricks to get good organic search result.

Under Settings -> Archiving, if you have selected “Yes” to “Enable Post Pages”, each of your posts will have a unique web page. Blogger automatically generates the Post URL based on the Title of the Post. The title follows a fixed format:-

http://blogname.blogspot.com/2007/09/post-title.html

There is a limit to the number of characters in the URL. Let's assume you have written a Post about Optimising your website or blog and happily called it “How to optimize your blog and website in easy and seo friendly way.”

Once the Post is published, the Post URL may look like this:-

http://blogname.blogspot.com/2007/09/how-to-optimize-your-blog-and-website-in-easy-and-seo-friendly-way.html

Based on what we said about SEO, you may get hits from people who want to find out about optimising a website. This is vastly different from your intended visitor profile. One way to get around it is to give the Blog Post a Title that contains the necessary keywords. For instance, name it “Seo Friendly Website and Tips.” Publish your Post and the Post URL will be something like:-

http://blogname.blogspot.com/2007/09/seo-friendly-website-and-tips.html

After the Post is published, go back to edit the Post and change the title. You can have a fanciful and yet relevant Post Title. Republish your Post. Even though the Title is changed, the Post URL will remain the same. However, the title that appears in the feed and search engine index will be the new edited title. In a way, you have the best of worlds, a title that you like and a Post URL that contains the keywords for search engine optimization.

:-That and a good backlink campaign is all you need.

Workshop on Search Engine Optimizing

2008-03-04T02:52:00.000-08:00

Welcome to B.L.T's introduction to Search Engine Optimization (SEO), optimizing design, and how to maximize your websites search engine positioning for the major search engines.

When it comes to running an effective website that ranks well on the search engine results pages (SERPs), there are three major factors that can influence the number of search engine referrals (incoming searches) you get. This applies to all the major search engines (Google, Yahoo, MSN, and Live).

Content Is King

The most important thing is the content on your page regardless of how much time you put into Search Engine Optimizations (SEO) for your website without the content people are searching for you will find very little return on your efforts.

Involved with the preparation of your content is analyzing the keyword(s) for your given industry. Just putting Keywords in the keywords meta tag will get you no where without those Keywords existing in your content. This is known as Keyword Density, basically the more often you're keywords the more relevant your content is for the searcher in the eyes of a search engine. Keep in mind an ideal density is around 3.5% per word in you phrase.

When writing your Search Engine Optimized content don't forget about the end user. If you can't get your keyword densities bang on, then don't worry about it. I prefer to have a lower density but higher quality content for the end user, than having spammy content and a lower conversion rate. The end goal is still to convert your visitors to your products, services, or whatever your goal may be. Users, unlike search engines, are not interested in Keyword Density so beware of keyword spam.

And a final note on Content for this introduction is that it is advisable to constantly update your content. The longer your content goes without updates, the staler the content gets, and the lower your search engine positioning will drop. However with enough Link Building this can be negated.

Link Building Your Way Too Success

Link building is easily the second most important factor in SEO, and in some cases the most. Building links into your website is the only way as a webmaster that you can affect the authority of your website, and the value your existing content may have in the eyes of the search engines.

To conceptualize link building think of your website as if it was a person. The more popular a person is the more authoritative what they have to say is to their target audience. The big difference being that our target audience is Google, and the other major search engines, and having quality links on other sites equates to your websites "popularity".

Now keep in mind when you start your link building that nearly no two links are exactly the same. When Google calculates the value of a link it looks at several important things to figure out just how much strength to give you. Here are just a few:

1. How much strength did the page with the link have
2. Number of external links on a page
3. Anchor text used for the link
4. Is a rel=nofollow tag used
5. How long has that link been there

Now keep in mind all of these factors above are irrelevant if Google hasn't cached the page with the link, if Google hasn't found it then it is worth nothing. The stronger the strength of the page your link is on the more strength you will get in return. The more outgoing links there are on a page the more that strength will be divided between all the linked sites.

A link with a rel="nofollow" attribute is virtually useless to your website other then increasing your overall link count to give your competitors a scare. You will mainly find NoFollow attributes for Blog Comments, Website Advertisers / Sponsors, Paid Links, or links to competitors (I use them on my resume for past work experience).

When a link is built very few search engines will give you the full strength of that link right away. This is done to maintain the quality of the SERPs if everyone could just go out build 1000s of links then rank there would be no quality to the search engines. Instead they slowly give you more strength as these links age up until around the 6 month period.

Lastly you will constantly see something called Google Pagerank. Pagerank is an arbitrary Google measurement assigned to a website / page to denote that pages strength. Now some people consider this measurement to be the end all be all, but in truth it means very little other than an indicator of you sites health. If you have a PageRank on your homepage as well as pagerank on most of your internal pages your off to a good start. Also keep in mind that pagerank only updates every 3 - 6 months, and ultimately the proof is in the search engine results not some number in the toolbar.

* It's important to note that when I'm referring to PageRank above I'm referring to the visual PageRank displayed in the little green bar, not the actual PageRank that Google uses internally to calculate the value of a page.

Optimize Your Website Navigation Structure & Design

I purposely left site structure to last as it can be the quickest way for you to royally mess up your website rankings. The worst case with bad structure is that no part of your website will be cached and you will see no visitors. I've seen a lot of sites with a lot of issues causing no search engines to crawl these sites. Some of the worst yet simple structural issues that can affect your search engine crawler visibility that I've seen are:

1. Automatically redirecting all visitors that come to your site to another page.
2. Using HTTPS only
3. Pure Javascript based navigation

On other sites I have seen Google only cached the index page, which may have an assigned Pagerank without spidering the rest of the website. The things to remember when mapping out the structure of your website are:

1. At all costs avoid having dynamic URLs (ie index.php?PageId=1), a dynamic URL is a URL that contains HTTP GET variables. Search engines don't tend to spider these sites well. And to users they don't have any relevant information to their Queries. Try to use Page keys that contain your keywords, if you need to use Dynamic scripts to build your website (i.e. through a Content Management System), use Apache Mod Rewrites to build a static in appearance website (Notice how all URLs on my personal web design & development site appear to be directories). If you have to use Dynamic URLs keep your number of variables at no more than 2.

2. If possible try to use the Keywords you are targeting for your industry in your URL or Files / Directories. This helps increase your Keyword Density, as well as providing users clicking through on Google information relevant to their query in your file names.

3. Don't constantly change your website structure. Pagerank takes time naturally to develop, and Google holds new sites back in a Sandbox. By renaming a page you can often kiss your pre-existing search engine positioning away on renamed pages until their rank is redeveloped.

4. When designing a new site try to avoid having filenames with extensions in the URL (ie Products.asp), this can limit your options in the future if you change programming languages (ie ASP to PHP), as well as the platform your website can be hosted on (ie Windows vs Linux Hosting).

5. When implementing a new structure or new site, create a Google sitemap, and register it with Google to let Google know what to index.

6. Whenever possible attached CSS and Javascript as external files.

Once you have decided on a website structure, or you have a pre-existing structure, the best way to score higher search engine positions is to have minimalist coding in the HTML to maximize your Content to Markup Ratio. The best way to minimize the amount of HTML code required is to use Cascading Style Sheets (CSS). Cascading Style Sheets allow you to pull the design out of your HTML pages and place them into a separate file. Not only does this remove a lot of HTML if you were using Tables for layout, it makes maintenance a lot simpler as all your design changes are made in one place.

When I moved my website from table based layout to Cascading Style Sheets I managed to reduce my markup code by around 60%! If you have a very large site this can be even more beneficial as some search engines limit the amount of hard drive space they will allocate to caching your website, as well as raise the position of your content higher up in your document.

Conclusion

And thus concludes my introduction to Search Engine Optimization (SEO), it may sound long and long winded, but that is really just a little bit of what goes into successful positioning your website on the search engines. I'll finish up with one last warning and that is to not buy or sell links, as you can easily be penalized completely from the SERPs for this (Google supplies a page for reporting websites for buying and selling). Good luck on your Search Engine Result Pages and Positioning!

Basic SEO Glossary

2007-12-17T21:39:00.000-08:00

Hi,

Welcome to my blogs :-)
Want to learn SEO step by step. Here is the below tips.
Example : Before You prepare a delicious food, We need to know the ingredient, same way should know the glossary of specific food.

I'm here with Basic SEO Glossary.

Adsense - Simply ads by google zone, a advertising program for website publishers to enable text and image advertisements on their sites by google and generate revenue on a per-click basis.

Adwords - a pay per click (PPC) program of advertising (appears as Sponsored Links) on Google. The ads which appears on Google and its co-operated websites which allows advertisers to receive targetted traffic on a CPC (cost per click) basis.

Alexa - a search engine by Amazon used for measuring website traffic. Visit Alexa

Alt attribute - used for tagging a images with a text, so that search engines can read the image too. For example

Altavista - a search engine by Overture Services, Inc. Visit Altavista

Amazon - The largest internet retailing website. Visit Amazon.com

API - Abbreviation for Application Program Interface. An API is a set of routines, protocols and tools for building software applications; it determines how a service is invoked through the application.

Ask - a search engine owned by InterActive Corp. Visit Ask.com

Back Links - Inbound links pointing to a website or a web page. You can find your website back links by commands - site:www.abc.com in Google, sitedomain:www.abc.com in Yahoo, and currently MSN has closed their command by any reason.

You can also use Yahoo! Site Explorer to find your website's back links

Banned - a website blocked by search engines for its listing or indexing in their database due to unethical techniques used by webmasters or website owner.

Blog - A personal space where you can write or review anything like this blog.

Black Hat SEO - An unethical technique or seo process for getting high rankings in search engines. These techniques are against search engines guidelines.

Cloaking - Generally considered as unethical technique or method by which a specific content is served to both search engines and to users in different way.

Cost Per Click (CPC) - The cost or cost-equivalent paid per click-through to an advertiser's website.

Crawler - a component by search engines which follows your links or web pages for indexing. Also known as a spider or robot.

Directory Submission - A process of submission of a websites in serveral free or paid web directories available on world wide web.

Doorway Pages - These are the pages created for getting high ranks in search engines results with sending you on the different page with redirection techniques. This is also considered a unethical techniques.

Google - A popular search engine. Visit Google.

Hyperlink - a link on a text.

Inlinks - A synonym for back links by Yahoo.

Index - a search engine's database where the website information are stored.

Keyword or keyword phrase - any word used in searching on search engines by user.

Keyword Popularity - How popular a keyword is ? Can be find out by several keywords popularity tools like Overture, WordTrackers or DigitalPoint keyword Suggestion Tool.

Keyword Research and Analysis - A research or analysis for selection the targeting keywords or phrases for web marketing for any website.

Link Building - A process of building links to increases the link popularity of a particular websites. It including methods like one-way links, link exchanging, 3 way link exchange, directories submissions, articles submissions etc.

Link Exchange - Exchanging of links b/w two relevant or irrelevant websites.

Meta Tags - Helpful Tags which are used for fast indexing of websites including description and keyword tags with several other attributes.

MSN Search - A famous search engine. Visit MSN Search Engine.

Nofollow - An attritube used to prevent a link from passing link authority which appear like - anchor text.

Can also be used in meta tags to prevent search engines to follow the web page.

Off-page Optimization - Keyword Analysis and link development. A optimization which is taken place outside the website including directories submission, press releases and article submissions.

On-page Optimization - All optimization work which is used to done on websites only including meta tags placement, link exchanging, content optimization etc.

PageRank aka PR - A special importance or algorithm given by Google for web pages which is measured by quality back links. You can see PR of your website by Google PageRank Toolbar. Download it.

PPC - Pay Per Click, advertising model by search engines in which advertiser needs to pay on the clicks for its advertisement towards his/her website. It helps increasing traffic for a website.

Reciprocal Linking - link exchanging b/w websites.

Robots.txt - A text file stored in the root directory which restricts robots access to certain web pages or sub directories of a website.

RSS - Real Simple Syndication or Rich Site Summary, a XML format for sharing content or information among different websites. For Example - Click Here

Search Engine - A search engine is a software or a program designed to help find information online by searching a keyword or phrase and retrieving a list of references that match those criteria. Example - Google, Yahoo, MSN, Ask, Altavista etc.

Search Engine Optimization - The process of optimizing a web page or a website in order to gain higher positions or rankings in search engine results (SERP's) for various keyword or phrases.

Search Engine Marketing - The practice to achieve more visibility of a website on net. SEO, PPC and online branding are the major search engine marketing methods or tactics.

Search Engine Submissions - A process of submitted a websites in search engines.

SERP - Search engine ranking page or search engine results page. A page that give results for a particular search by a search engine.

Site Map - a web page consists of all important link of websites helps the user and search engines to navigate through the website.

Spamming - The trick or a method to make high rankings of a website in search engines with unethical techniques like keyword stuffing, hidden text etc. Considered as an unethical process.

Supplement Pages - Considered as deleted pages which are not exist on the website or having a duplicate information like duplicate content or meta tags placement.

Wikipedia - Free online collaborative encyclopedia. Visit Wikipedia

White Hat SEO - Ethical SEO process based on search engine guidelines and all ethical works for getting high organic rankings in search engines. Read more for ethical seo techniques.

XML - stands for Extensible Markup Language. A scripting language that allows the webmasters to define the properties of the web document. SEO used it for fast indexing and rankings on search engines.

Yahoo! - A excellent search engine. Visit Yahoo Search Engine.